The Classic Tee
Crest on the chest. The standard on your back.
Black tee, built for the gym, the errands, and every ordinary day in between.
The first drop
The shirts aren't the point. The work is. This is just the reminder.
Crest on the chest. The standard on your back.
Black tee, built for the gym, the errands, and every ordinary day in between.
Next drop
Next drop
What it means
Most people tolerate the day. They let it happen to them. Bully The Day means you move first. Start with a win in the gym, big or small, and carry that momentum into everything after.
It's also what keeps you grounded. You don't have to solve the whole week or carry the whole year. You only have to win today. Do that enough times and the rest takes care of itself.
One day at a time. Bully The Day.
#DocumentingTheJourney
Bully The Day didn't come out of a marketing meeting. It came out of the gym.
For three years I documented the work. The good days, the flat days, the progress, and all the ordinary mornings in between. The hashtag went on almost everything I posted.
Then people started saying it back. At the gym. In public. In the comments.
"Hey, Bully The Day."
That's when it stopped being a hashtag. So I put it on a shirt.
It's just a shirt.The work is under it.
See it in action
Real sessions, posted as they happened. Three years of them.
The list
New designs and limited runs. We only write when there's something worth sending.
You're on the list.